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What Is Sustainable Fashion?

We keep seeing the term sustainability everywhere—but how well do we really understand what it means? Today, we’re diving into a question that matters:

WHAT IS SUSTAINABLE FASHION?

Sustainability is a concept that can be applied to almost everything, built on one essential goal: preserving the world we live in.

In fashion, for a garment to be considered sustainable, it must be produced both ethically and with care for the environment.

But why should we care about sustainable fashion?

We now consume 400% more clothing than we did just 20 years ago. We buy more than ever before—yet wear each piece far less. This rapid overconsumption is largely fueled by the rise of fast fashion over the past two decades. And the consequences are serious: an overwhelming increase in textile waste, pollution, and depletion of natural resources. It also brings urgent social issues to the surface—like unsafe working conditions and human rights violations—that we can no longer ignore.

That’s why sustainable fashion is more than a trend. It’s a necessity.

Let’s take a closer look at what the term includes—starting with a few concepts you’ll often hear:

Slow Fashion

Once upon a time, the fashion world followed four seasons. Today? We have 52.

Fast fashion brands drop new collections every week—sometimes every few days. Slow fashion takes the opposite approach: it offers capsule pieces with longevity in mind. It favors timelessness and quality over trends or quantity.

Eco Fashion

Eco-fashion focuses entirely on minimizing environmental impact. Its goal is to keep the carbon footprint of production as low as possible.

Zero-Waste Fashion

In response to the fashion industry’s excessive waste, zero-waste fashion is a movement that aims to reduce it. The idea is to ensure nothing used in production ends up as waste—everything is reused, repurposed, or reimagined.

Ethical Fashion

Ethical fashion is about how people are treated. Are garment workers paid fairly? Are farmers growing the cotton being compensated and supported properly? Are animal-derived materials being used in the production process? These are the questions ethical fashion asks.

To sum it up:

Sustainable fashion respects the planet and the people who live on it. It doesn’t make you feel like you’re not enough. It doesn’t treat fashion like a race to follow trends.

Instead, it gives you space to choose differently. To opt out of the game.

To dress in a way that feels true to you.

To be #likeyourself.

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