5 Reasons to Quit Fast Fashion
First, what exactly is fast fashion?
In the early days of the fashion industry, brands released only two collections per year: Spring/Summer and Fall/Winter.
Then came fast fashion—shifting from 2–4 collections to 52 micro-seasons a year.
What once took six months to design and produce is now churned out in just days.
Why? Because fast fashion is made with the idea that you’ll wear it only seven times.
Yes, seven.
And along the way, harmful chemicals are used in production, garment workers are exploited, and quality is sacrificed for quantity.
So why is it still so widely consumed?
Because it’s cheap. Because it’s accessible.
But at what cost?
Let’s look at why it’s time to stop buying fast fashion—for good.
1. Labor Exploitation
You don’t have to look far to find investigations into the unethical treatment of workers in fast fashion supply chains.
Low wages, unsafe conditions, and human rights violations are alarmingly common.
Want to know more? Watch the documentary The True Cost—it speaks volumes.
2. Environmental Harm
The fashion industry is one of the top five most polluting industries in the world.
Most fast fashion pieces are made of synthetic materials like polyester, which can take 20 to 200 years to decompose.
These materials are made using toxic chemicals and enormous amounts of water.
The dyes often contaminate waterways, and the entire process leaves a significant carbon footprint.
Do you really want something on your skin that required so many pollutants to produce?
3. It’s Not Actually Cheaper
Yes, fast fashion looks affordable upfront—but poor quality means your pieces won’t last.
They fade, tear, stretch, and lose shape after only a few wears.
So you end up replacing them, over and over.
In the end, you’ll spend more than if you had invested in one piece that was made to last.
4. It Diminishes the Value of Fashion
Fast fashion teaches us to view clothing as disposable.
It shifts fashion away from being a form of artistry or expression, and turns it into something temporary and transactional.
We stop thinking about the people behind the garment—the craftsmanship, the time, the care.
We lose respect for fashion.
And for the people who make it.
5. It Makes You Feel Like You’re Never Enough
Fast fashion thrives on creating a sense of lack.
You’re constantly shown what you don’t have—what’s “missing” from your wardrobe this week, this season, this hour.
Marketing strategies are designed to make you feel incomplete unless you buy the newest version of the same thing you already own.
It’s not just exhausting—it’s by design.
In Summary
Quitting fast fashion won’t solve every climate crisis or labor rights issue.
But it’s a powerful first step.
We can’t keep participating in a system that thrives on harm—harm to the planet, to workers, and to ourselves.
If you care about the story behind what you wear, about what your choices support—this is where the shift begins.
And we’re here to walk it with you.
