Questions to Ask Yourself Before You Shop
We all love fashion.
We all want to feel good in what we wear.
At İKİKIZ, we just want to make sure that feeling good doesn’t come at the expense of the planet—or anyone living on it.
So before you buy a new piece, take a quiet pause. And ask yourself these simple but powerful questions:
- Do I really need this?
- Is it made from environmentally conscious materials?
- Were the people who made it paid fairly and provided safe working conditions?
- Will it last for years, not just a season?
- Is the brand transparent about its process?
- Is it inclusive? Can it speak to many, not just a few?
If your answer is yes to all of the above—then that’s not just a purchase. That’s a sustainable, intentional choice.
The path is shared, but the outcome is personal.
There’s no one-size-fits-all version of a “sustainable wardrobe.”
We all walk this journey differently—shaped by our values, budgets, and personal styles.
What matters most is that you feel joy and ease in what you already own.
That you know your worth, and that your style is simply an extension of that.
This is not about perfection. It’s about awareness.
And walking this road with purpose, not pressure.
Fashion has a place in our lives—we believe that deeply.
But so does care. So does kindness. So does choice.
We’re here to make room for all of it.
And we’d love for you to walk this path with us.
